From campaigns to increase brand visibility, to thoughtfully designed landing pages and information architecture, I lead the branding and marketing initiatives for this SAAS, automotive company.
Client
PureCars
Role
Senior Graphic Designer
Visual Designer
Information Architect
Front-end Developer
Design Tools
Photoshop
Illustrator
InDesign
Dreamweaver
Acrobat
Pen and paper
Website Redesign
This was part of a larger marketing effort to position PureCars’ main products. I created a site that was brighter, less cluttered and had clear action items throughout.
Marketing Collateral
Email Design and Development
Along with creating custom graphics, I also coded responsive emails that were readable across multiple device types (Android and Apple), browsers and apps.
Trade-show Booths and Materials
I’ve crafted full booth designs, banners, booklets, posters, event tickets, Google display ads and more for the many trade-shows that PureCars attended and/or sponsored each year.